CENTRAL CAST
"
Central Cast is a mood setter for the blissful life
of a modern consumer.
"
Creative Direction: Stuart Llewellyn
Design: Stuart Llewellyn
When the idea of creating a battery powered lamp first traced its way onto the wall of my mine. I wanted to create an interesting effect to the surrounding domain. I have been intrigued by mirrors and the limits of them ever since walking into my grandmas bathroom as a kid, staring into the two mirrors on opposite walls creating a seemingly infinite room.
![Llewellyn_Mood_FOCUS_lamp [Recovered].jpg](https://static.wixstatic.com/media/93e94d_8cf4eb4e96f34c3294d8cfd65fce2369~mv2.jpg/v1/crop/x_65,y_213,w_1207,h_782/fill/w_903,h_585,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Llewellyn_Mood_FOCUS_lamp%20%5BRecovered%5D.jpg)
Gathering Inspiration
You always have to stare a the wall for a little longer than usual when the sun through the blinds hits them with warm, golden rays.
Researching the market
Inspiration for me comes from nature a lot of the time, I grew up in the dunes half the time and the city the rest. Color and Light have always spoken to me in a design sense, so I looked into the natural world of reflections to kickstart my pondering.
some light sketching
early CAD models
low and mid fidelity concept models
these are very quick, for more thoughtful sketches, check out the sketching page
→
sloped in
color added
se7en discs
dynamize_exe.
laying in bed thinking of materiality
atomic space age
weightless infinity
supernatural industrial
soft yet vibrant colors
​
sleek reflections
​
final images
